Michael Laskoff Interviewed about Annum's Digitally-Powered Treatment
"We are eliminating the barriers that have traditionally prevented people from seeking help."
In an interview with AlleyWatch, Annum CEO Michael Laskoff spoke about Annum's mission and what inspired him to start the company.
"We’re dealing head on with the barriers that prevent 90% of people struggling today from getting the help they need.
"Annum allows everyone, regardless of location, to easily access modern medical and behavioral treatment to help them cut back or quit drinking by harnessing technology. At the same time, we are eliminating the barriers that have traditionally prevented people from seeking help. Instead of having to visit a clinic, our participants work with their team – a doctor, therapist and coach – over their mobile phone. This approach maximizes privacy and convenience, making it easier for someone to stay engaged long enough to change their relationship to alcohol. It also allows us to change the economics, making it attractive for employers to cover all the cost of service."