Michael Laskoff Interviewed About Why Annum is So Different

Michael B. Laskoff is CEO and co-founder of Annum Health.

Michael B. Laskoff is CEO and co-founder of Annum Health.

In an interview with MedCity News, Annum CEO Michael Laskoff explained several of the ways the organization has reinvented treatment for heavy drinking. On the subject of engagement, Michael explained why Annum has adopted such a proactive approach:

“Because we are not targeting any one group it takes the stigma away from being identified and participating,” Laskoff said. “The nice thing about universal engagement is we put you in a position of declining it if you don’t feel you need it. It’s your phone, it’s your choice.”

Read the full story from MedCityNews here.